Model Persepsi Penggunaan Media Sosial pada Perkuliahan dengan Modifikasi Task Technology Fit dan Expectation Confirmation Theory

Kurniabudi Kurniabudi(1*), Setiawan Assegaff(2)
(1) Teknik Informatika, STIKOM Dinamika Bangsa
(2) Sistem Informasi, STIKOM Dinamika Bangsa
(*) Corresponding Author



Abstrak


The acceptance of information technology in the field of education becomes an interesting thing to discuss. Successful implementation of information technologies New Romany to support learning depends on continuance uses. It is believed that this is influenced by the satisfaction and task-fit of the technology used. Facebook is the most popular social media among students. This study aims to propose a model of satisfaction and task-fit perceptions of the use of social media in education. Research begins with a discussion of the theoretical framework, the identification of factors, develop models and research instrument. This study proposed models developed by adopting the Task-Technology Fit and Expectation-Confirmation Theory.  To build the model, five constructs have been chosen such as perceived task-fit, utilization, service quality, satisfaction and confirmation on intention to continuous use of technology. Besides that, base the theory that used in this research some hypothesis has formulated.

Kata Kunci


facebook, media sosial, Task-Technology Fit (TTF),Expectation-Comfirmation Theory (ECT),Continuance Intention (CI)


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Referensi


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